Your body responds to exercise. It gets stronger, more toned, more resilient over time. So why would your face be any different? It isn't. What the research tells us In 2018, researchers at Northwestern University published the first scientific study of its kind in JAMA Dermatology, testing whether consistent facial exercises could measurably improve appearance. A 30-minute daily facial exercise program sustained over 20 weeks improved the facial appearance of middle-aged wom